Tuesday, August 25, 2020

Information Systems in Healthcare Research Paper

Data Systems in Healthcare - Research Paper Example Regarding the specific situation, Kingston Hospital has been considered for this investigation to assess the procedure of medicinal services units corresponding to serving their patients. Additionally, the examination likewise expects to depict the innovation related capacities, points of interest and burdens. The investigation will likewise offer certain answers for improve the expressed capacities or procedures productively so as to ably serve the patients. Depict and Analyze the Chosen Healthcare Facility Kingston Hospital is among one of the social insurance units of London which is situated in Kingston, New York. It was set up on November 27, 1894 and had a two celebrated wooden foundation. Kingston Hospital at first served 56 and step by step extended with new staffs, patients and advancements after some time (Kingston Hospital, 2010). The emergency clinic was at first known by the name of ‘City of Kingston Hospital’ which was later changed to Kingston Hospital. Th e medical clinic had the ability to serve 150 patients. Despite the fact that, the medical clinic experienced a wide scope of improvements as far as their procedures and capacities, the central vision of the author to serve the patients just as the networks with legitimate and propelled human services offices was as yet kept up by the emergency clinic authorities and the staffs (Kingston Hospital, 2010). ... ls and types of gear of activity alongside activity unit, indicative unit and its applicable framework and machines, for example, PC frameworks so as to keep up the records of their exhibitions and relative data. Be that as it may, the way toward putting away data was known to be done physically beforehand which not just expanded the odds of making mistakes while recording data yet additionally connected with a lot of time. Be that as it may, the emergency clinic embraced new innovations and administrations by and by for serving their patients and the networks with legitimate medicines. New advances were additionally presented for the explanation of taking into account the cutting edge requests and staying up with the improvements of the worldwide market also (Kingston Hospital, 2010). Depict Users of the Health Information at this Facility Kinston Hospital draws in specific specialists and doctors including Ophthalmologist, Gastroenterologist, Neurologist, Medical Oncologist, Infect ious Disease Specialist, Family Medicine Doctor, Orthopedic Surgeon, Internist Infectious Disease Specialist, Geriatrician, Dermatologist, Thoracic and Cardiac Surgeon, Pediatrician, Diagnostic Radiologist and Surgeon for the explanation of serving the network and the patients (U.S. News and World Report, 2012). Besides, the board individuals from the emergency clinic contain Thomas Collins, who is known to be the Chairman, Ronald Myers, fills in as the bad habit director and Joanne Frederberg holds the situation of treasurer in the medical clinic. Furthermore, Ex-Officio Members of the medical clinic involved Mark Josefski, Joseph Christiana, Margo McGilvrey and Robert Seidman. Aside from these referenced names different individuals who are accepted to assume a functioning job in working the medical clinic are Emeritus, Robert Hansut, Lew Kirschner, Donald Louie, Donna

Saturday, August 22, 2020

Election 2000 Essay Example For Students

Political decision 2000 Essay Like clockwork there is a presidential political decision. The races are imperative to most Americans since it can change the future for some ages. There are numerous who run for this significant position, the individuals who run get into to gatherings of the individuals who will get to work with them. There are outsiders, and some surprising gatherings, however it normally is limited to Democratic and Republican. This year the two up-and-comers are: George W. Shrub for Republican and Al Gore for the Democratic Party. I have just turned eighteen and I am ready to cast a ballot yet I decided to hold up a couple until I believe I am full grown enough to cast a ballot. If I somehow happened to cast a ballot, I would most likely decide in favor of Al Gore. I feel that he is qualified and ought to be president since he is the VP for Bill Clinton who is as of now president. I concur with the greater part of his issues concerning Drugs, Education and Juvenile wrongdoing, Gun Control, Civil and Gay Rights. We will compose a custom paper on Election 2000 explicitly for you for just $16.38 $13.9/page Request now The Clinton-Gore group has just begun with spending more cash on tending to the issues of medications, for publicizing and training and the medication use has as far as anyone knows gone down, this likewise addresses, Gore would have the option to get back on track. Blood likewise has plans for medicate medicines for each someone who is addicted who needs one. Carnage additionally needs greater inclusion structure the networks, which I accept would have any kind of effect. Compulsory week by week tranquilize testing for state detainees and parolees, this can guarantee that the convicts are staying drug free which can help tidy up networks. Carnage accepts that after-school programs cut down on tranquilize use. I concur with this, since I am in school and that can enable a few children to keep occupied, and off the avenues. I think this additionally would imply that he would not cut any projects yet help advance the schools, and the people in the future. A significant issue that I completely concur with is a tax reduction for school graduates. I am going to attend a university and right now have a sibling in school. Violence has plans for making the sparing and obtaining procedure of school simpler, tax reductions, understudy credits, awards, and a National Tuition Savings program to send school hopefuls to school. Violence has numerous designs to help improve schools as a rule and make them more secure. Blood needs intends to recruit more educators, improve homerooms, and help bombing schools, test instructors, he concurs with the association for vouchers, pay, and class sizes. As an understudy, I concur that t there are absence of educators and homerooms. This can prompt bombing schools and it might be too difficult to even think about turning them around and improve them. I likewise feel that instructors ought to get more compensation since they are preparing the eventual fate of America, they assist kids with traversing life and set them up to go out and do great. I surely figure they ought to be paid more as a result of all the tutoring they experience just to educate. I figure they should paid the same amount of as the expert competitors, specialists, and legal counselors. Blood needs to change the instructive framework inside four years, which I believe is a decent objective. Violence additionally has a five point intend to have secondary school leave tests, which I believe are significant in light of the fact that a few people pull off graduating and not realize how to peruse or manage ordinary issues. The emphasis ought to be on character, order and wellbeing. A portion of the issues with this are to begin by making optional schools for adolescents who carry weapons to class. I feel that firearm control is significant and that everything can be worked out to profit everybody. The emphasis ought to be on firearm wellbeing, and not on trackers and athletes, who definitely realize how to deal with weapons. Property holders and athletes ought not need to endure and ought not be confined. I feel that the weapons ought to be kept out of wrong hands. Violence additionally anticipates having obligatory individual verifications and youngster security locks. He likewise passed the hardest weapon control for the following thirty years. He needs anticipates a state-run photograph firearm authorizing. I feel that firearm control is an unstable subject for a few

Saturday, August 8, 2020

Understanding Social Cognitive Theory for Phobias

Understanding Social Cognitive Theory for Phobias Phobias Causes Print Understanding Social Cognitive Theory for Phobias By Lisa Fritscher Lisa Fritscher is a freelance writer and editor with a deep interest in phobias and other mental health topics. Learn about our editorial policy Lisa Fritscher Updated on November 05, 2018 Kevin Dodge/Blend Images/Getty Images More in Phobias Causes Symptoms and Diagnosis Treatment Types Social cognitive theory is a subcategory of cognitive theory that focuses on the effects that others have on our behavior. It is a form of learning theory  but differs from other learning theories such as behaviorism in several important ways. Tenets of Social Cognitive Theory Expert opinions differ on exactly what separates social cognitive theory from the more general social learning theory. In general, however, these principles can be used to define social cognitive theory. People learn by observing others â€" a process known as vicarious learning â€" not only through their own direct experiences.Although learning can modify behavior, people do not always apply what they have learned. Individual choice is based on perceived or actual consequences of behavior.People are more likely to follow the behaviors modeled by someone with whom they can identify. The more perceived commonalities and/or emotional attachments between the observer and the model, the more likely the observer will learn from the model.The degree of self-efficacy that a learner possesses directly affects their ability to learn. Self-efficacy is a fundamental belief in one’s ability to achieve a goal. If you believe that you can learn new behaviors, you will be much more successful in doing so. In Daily Life Social cognitive theory is frequently used in advertising. Commercials are carefully targeted toward particular demographic groups. Notice how different the commercials shown during Saturday morning cartoons are from those shown during the evening news or a late-night movie. Each element of a commercial, from the actors to the background music, is chosen to help the targeted demographic identify with the product. And who hasnt, at one time or another, realized the power of peer pressure? We all want to belong, and so we tend to change our behaviors to fit in with whatever group we most strongly identify with. Although we often think of peer pressure as solely a teen phenomenon, how many of us drive a particular car or live in a specific neighborhood  simply because it is expected of someone in our social class or peer group? How People Develop Phobias Social cognitive theory may explain why some people develop phobias. Many phobias stem from early childhood  when our parents were our greatest influences and role models. It is not uncommon for a parent’s distaste for spiders or rats to become a full-blown phobia in her child. Watching someone else, whether a parent, friend or even a stranger, go through a negative experience such as falling down the stairs can also lead to a phobia. Social cognitive theory can also be used in the treatment of phobias. Many people with phobias genuinely want to overcome them and have a strong belief in their ability to do so. However, they get stuck when trying to unlearn the automatic fear response. If there is a good relationship of trust and rapport with the therapist, modeling the behavior can help. In this situation, the therapist calmly goes through whatever process is being asked of the individual seeking help. In some cases, just watching someone else perform the behavior without fear can be enough to break the phobic response. However, it is generally best to combine the techniques of social cognitive theory with other cognitive-behavioral therapies, such as exposure therapy. While watching others can greatly lower the level of fear, repeated practice is generally the best way to get rid of the phobia entirely.

Saturday, May 23, 2020

Buddhist Meditation Essay - 965 Words

Meditation is very difficult to describe and can only truly be explained once experienced. It is the practice of mental concentration leading ultimately through a sequence of stages to the final goal of spiritual freedom, nirvana. The purpose of Buddhist meditation is to free ourselves from the delusion and thereby put an end to both ignorance and craving. The Buddhists describe the culminating trance-like state as transient; final Nirvana requires the insight of wisdom. The exercises that are meant to develop wisdom involve meditation on the true nature of reality or the conditioned and unconditioned elements that make up all phenomena. The goal of meditation is to develop a concept in the mind. lt;p align=justifygt;Learning to†¦show more content†¦It can help you become a more loving person in daily life. lt;p align=justifygt;Meditating on love creates loving feelings to beings; meditating on loving-kindness is to embrace the whole universe with love and help you become a more loving person. Meditating on compassion helps wish to free beings from suffering and doing everything you can to help them. Meditating on sympathetic joy is rejoicing in the happiness of others, developing a genuine gladness. Meditating on even-mindedness develops an even love for all beings and controlling one’s emotions, having a clear and genuine goodwill to all. It helps focus on others and detach from the world, which is key to attain Nibbana. Meditation is also important as in the mental training of our mind to reach the real goal. lt;p align=justifygt;In addition, meditation helps one understand various concepts of Buddhism. For instance, meditating on impermanence, such as decomposing bodies, helps dislodge attachment of worldly pleasures and show how everything is impermanent. The two types, â€Å"Vipassana† and â€Å"Samatha†, both teach the Buddhist how they should behave and in what state of mind. For example, Samatha teaches the Buddhist to detach from everyday concerns and concentrate on being impermanent. Vipassana teaches that everything is attached and interconnected in the world. lt;p align=justifygt;Samatha meditation is the development of mental tranquillity with concentration, and is accompanied by threeShow MoreRelatedBuddhist Meditation Practice And Buddhism1072 Words   |  5 Pages Over this past year I have been involved in a buddhist meditation practice, I have been through stages of resisting, doubting, and now more accepting this practice. The buddhist meditation practice I participated in is a controversial religion in Taiwan. 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Through the use of â€Å"thick description†, symbolization, and several religious theories I have seemingly dissected Buddhist meditation as to realize theRead MoreEssay on Buddhist Meditation906 Words   |  4 PagesMeditation is very difficult to describe and can only truly be explained once experienced. It is the practice of mental concentration leading ultimately through a sequence of stages to the final goal of s piritual freedom, nirvana. The purpose of Buddhist meditation is to free ourselves from the delusion and thereby put an end to both ignorance and craving. The Buddhists describe the culminating trance-like state as transient; final Nirvana requires the insight of wisdom. The exercises that are meantRead MoreBuddhist Meditation Center On Buddhism1205 Words   |  5 PagesI took the opportunity to visit Karma Thegsum Choling Tibetan Buddhist Meditation Center (KTC), located at 1000 Armeda Ave, Irving, TX 75061. The meditation center had recently moved from their Dallas location to Irving. After going through the course material on Buddhism, it got me curious to learn more about the culture, experience live worship ritual, meditation, and architecture of the temple. To understand the religion and culture better, I requested a friend of mine to visit the temple alongRead MoreMindfulness Meditation - Free Health Care For You Essay2237 Words   |  9 PagesMindfulness Meditation - Free Health Care for You By Anagarika Eddie | Submitted On May 27, 2011 Recommend Article Article Comments Print Article Share this article on Facebook Share this article on Twitter Share this article on Google+ Share this article on Linkedin Share this article on StumbleUpon Share this article on Delicious Share this article on Digg Share this article on Reddit Share this article on Pinterest Expert Author Anagarika Eddie Mindfulness meditation is free. There areRead MoreThe Effects Of Mindfulness On The Mind On Present Experience2253 Words   |  10 Pagesrelational satisfaction (Lutz et al., 2008; Siegel, 2007). First, a brief historical origin of meditation and contextualizing mindfulness, following the literature reviewed to provide a foundational understanding of various types of meditation being practiced and what its documented effects have been. The second body of the literature reviewed on the neurobiology and mechanisms of change with mindfulness meditation practice. Mindfulness: Historical and Contextualizing In this section, mindfulness will beRead MoreMeditation As A State Of Mind With Predictable And Adjustable Attention979 Words   |  4 Pagespredictable and adjustable attention. Meditation is known for changing how people view the world (3). Mindfulness can come in many forms, like meditation, and is known for reducing the symptoms of mental illnesses like stress, distress, depression, and other mental health problems. Moreover, meditation is linked with mindfulness, and is known as a state of awareness alteration with the purpose of enhancing knowledge of oneself as well as reducing self-awareness (1). Meditation has been known to promote lessRead MoreMindfulness Meditation ( Mm )1528 Words   |  7 Pagesdecade scientific interest in meditation and mindfulness has bloomed like a lotus flower. There are numerous studies demonstrating various positive outcomes of mindfulness meditation (MM). But, what is mindfulness? What are the mechanisms behind MM that help facilitate these positive outcomes including improved physical health, psychological well-being, and cognition? The concept of mindfulness has its roots in Buddhist philosophy and is a key element of Buddhist meditation practices. The word mindfulness

Tuesday, May 12, 2020

Bilingual Italian-English Dictionary H

The letter  Ã¢â‚¬Å"H† -- the eighth letter of the Italian language -- is called â€Å"acca† but makes no sound. This silent consonant is used as the initial letter only in four forms of the verb  avere  (to have):  ho  (I have), pronounced â€Å"oh†;  hai  (you have), pronounced â€Å"aye†;  ha  (he or she has), pronounced â€Å"ah†; and hanno  (they have), pronounced â€Å"ahn-no†. In some cases, words with an H are pronounced the same way as a word without an H. For example,  hanno  (they have)  and  anno  (year)  are pronounced exactly the same. Because it is silent, some will argue about the importance of the letter H. But the fact is, the Italian â€Å"H† appears after the consonants â€Å"c† and â€Å"g† before the vowels â€Å"e† and â€Å"i† to harden their sounds. Whether or not there is an H changes not only the pronunciation but the meaning of the word as well. Ci  (with multiple meanings, including here, there and us) is pronounced â€Å"chee,† while  chi  (who) sounds like â€Å"key.† Other uses for H:   le chiese  (the churches), without an  H,  crollano  (collapse).i chioschi  (the kiosks), become so light that they  volano  (fly) through the air scattering  giornali  (newspapers) everywhere.i cherubini  (the cherubim), for whom taking away the  Acca  was like taking away their wings,  cadono  (fall) from the sky.le chiavi  (the keys) cannot  aprire le porte  (open the doors) so people must sleep outdoors.le chitarre  (the guitars) lose  tutte le corde  (all their chords) and cannot make music.il Chianti, without the  Acca, takes on  un sapore disgustoso  (disgusting taste), and  i bicchieri  (the glasses), becoming biccieri, shatter into  mille pezzi  (thousands of pieces).Not a single rooster (gallo)  can  fare chicchirichi  (go cockle-doodle-do) in the morning. Words and Expressions The unpronounced â€Å"H† makes appearances in many everyday expressions, including:   Ã‚  Ã‚  Ahi!  -- oh dear!   Ã‚  Ã‚  Ã‚  Ahimà ¨! Ohimà ¨! – alas!   Ã‚  Ã‚  Ã‚  Eh!  Ã¢â‚¬â€œ ah! well!   Ã‚  Ã‚  Ã‚  Oh!  -- oh! ah!   Ã‚  Ã‚  Ã‚  Ohibà ²!  Ã¢â‚¬â€œ for shame! Italian Words that Start with "H" Many â€Å"H† words have migrated untouched into Italian, including  harem, hamster, happening, hardware, helium,  and  homeland. Others take on Italian embellishments, as in  hollywoodiano, Then theres the Italian  asino  (donkey), who brays â€Å"hi ho!† rather than hee-haw. As mentioned above, other Italian words that start with H: Ha -- He/she has Hanno -- They have Ho -- I have Italian-English Dictionary

Wednesday, May 6, 2020

Research Paper on Polio Free Essays

This papers is the short sum-up on the virus Polio and how WHO and GPEI are working towards doing the universe infantile paralysis free. This besides includes on the Epidemiology and History on Polio Table of Contentss Etiology of Diseases Epidemiology History and Time period development Ecological / Evolution theoretical account or political economic system theoretical account Medical and Social Awareness to forestall disease Contribution by Medical Anthropological into development Decision Plants Cited Etiology of Diseases Polio virus began with Ancient Egyptian and so it was found among many people throughout the universe. It would be hard to state where it originated or where was it origin. We will write a custom essay sample on Research Paper on Polio or any similar topic only for you Order Now However we can state its root are merely present in 4 states by 2014 and out universe will be Polio Free universe. Cause of infantile paralysis can be different that from HIV, infantile paralysis is caused due to usage of contaminated H2O and nutrient. Besides the major spread of this disease is caused because of the contaminated stool. Peoples were before really easy on utilizing disgusting nutrient or imbibe any H2O. Besides this virus is extremely contagious and this dispersed rapidly among people to people. This virus affects the cardinal nervous system therefore doing the victim paralyzed [ 1 ] . Epidemiology Polio has cause many job through the universe. Many kids suffered from major palsy and their life became disabled. Doctors and Research workers had being their work on 1930 and they focused on taking infantile paralysis from the universe. They began proving vaccinum and therefore became successful. It was in 1988, the World Health Organization took and inaugural and adopted an attack to eliminate polio worldwide. It formed a group called Global Polio Eradication Initiative ( GPEI ) , who was funded by Bill and Melinda Gates Foundation [ 2 ] . Globally every state took active portion in the GPEI plan. They created consciousness among people for the demand of the vaccinum. WHO of many portion started this enterprise, by 1988 where an estimated figure of victim were 350,000 in about 215 counties is brought down to merely 4 states to 406 instances in 2013 [ 3 ] . This is great betterment for the life of people. It is believed that 10 million people walking today would hold been paralysis if this remedy was non found, along with that the figure of child decease would hold been 1.5 million. History and Time period development It is believed that first polio intelligence was made cognizant at Rutland Country, Vermont, United States of America in 1894. There was a physician who noticed palsy among people. He besides noted that infantile paralysis could be caused without or with palsy. He besides said â€Å"The component of contagium does non come in into the etiology either. I find but a individual case in which more than one member of a household had the disease, and as it normally occurred in households of more than one kid and as no attempts were made at isolation, it is really certain that it was non-contagious.† [ 4 ] —Charles Caverly, MD, Infantile Paralysis in Vermont img alt="http://media.historyofvaccines.org/images/000309_400.jpg" src="https://s3-eu-west-1.amazonaws.com/aaimagestore/essays/0997947.001.jpg"/ img alt="http://www.polioeradication.org/portals/0/Image/PolioPrevention/HistoryOfPolio/history-1580BC.jpg" src="https://s3-eu-west-1.amazonaws.com/aaimagestore/essays/0997947.002.jpg"There were some 132 instances reported, most of them were lasting palsy. Besides in this image you can see a kid with left leg being paralyzed [ 5 ] . This was consequence of infantile paralysis. Besides the Doctor discovered in 1905 that this disease is contagious and therefore can be caused with approaching in contact with another individual. But it is besides believed that Polio was present manner before the 19th century. We know that Egyptian were the first one to care on rock. Peoples have found one rock where the individual is shown palsy on his leg [ 6 ] . img alt="http://media.historyofvaccines.org/images/000305_400.jpg" src="https://s3-eu-west-1.amazonaws.com/aaimagestore/essays/0997947.003.jpg"Since beginning of 19th century, there has been great incident go oning and many research worker and physician have examined palsy instances bespeaking it being resulted from infantile paralysis [ 7 ] . It is calculated that more than 2000 people died in lone New York City in 1916 because of infantile paralysis. This became a major concern for people. It is estimated that 2.5 billion or more kids have been the victim of this diseases by 1988. Way back in 1930 A ; 1950 the work for the Vacancies had began and the physicians started doing vacancies which can bring around this diseases. It is therefore estimated that by 2006 merely 4 states had the presence of infantile paralysis. And accurate and program run are taking topographic point to make consciousness and therefore the mission to take infantile paralysis is about to be fulfilled. United States of America was the first state who was successful in eliminating infantile paralysis virus wholly 1994 [ 8 ] . Ecological / Evolution theoretical account or political economic system theoretical account We all know when it comes to the political subdivision, our leaders can travel to any extend in order to acquire the ballots. The Tuskegee institute was opened and founded by the March of dimes during the epoch of 1941. The centre was originally establishing for the infantile paralysis subsisters and politicians have played really large function in it. Franklin Roosevelt had founded this rehabilitation in the 1920, before he became president and he said by himself that this rehabilitation centre will merely let Whites people. Segregation at warm spring in province of Georgia became a beginning of political concern when Roosevelt foremost ran for the president for the reelection in the 1936. Roosevelt Franklin used warm spring as his chief topographic point or you can as his personal retreat centre, people who were against him in that country were discontinue with the attention of infantile paralysis that was provided by the rehabilitation centre. Particularly inkinesss were the most who were affected by this act. But there were rumours about the president that he was besides affected by this disease called the infantile paralysis in which he was addicted to the drugs and sexually impotent and needed heterosexual jacket all the clip. On the other manus President Roosevelt merely wants to derive more ballots. In order to note the Democratic Party, while the Republicans were claiming that Democratic Party isn’t prominent to the inkinesss. Medical and Social Awareness to forestall disease img alt="Volunteers hold an End Polio Now banner" src="https://s3-eu-west-1.amazonaws.com/aaimagestore/essays/0997947.004.jpg"/ Medical and Science have worked truly difficult to do this possible. WHO with aid of Bill and Melinda Gates Foundation have created many positive runs to take the infantile paralysis. Even many states like India have Polio Sunday where the kids are given free vaccinum of infantile paralysis. This manner educating people helps them to understand the demand of working and contending difficult to take this virus else their life would be hard. Contribution by Medical Anthropological into development Medical Anthropological is cardinal thing into any research. For infantile paralysis it had helped really greatly. Early on in 1930, physicians had found the vaccinum for the disease nevertheless it was non so effectual, in fact it had some side effects [ 9 ] . The best vaccinum is which has no side consequence to human organic structure and it does the work for the intent. Hence physicians started happening more inside informations about what is the disease and how is it dispersed. So larning about worlds and they analysing the form of the life manner is a portion of Medical Anthropology. With this they infact found there are three types of infantile paralysis virus. The most unsafe wild virus is Virus B. And with this survey merely they could happen the right vaccinum for the remedy of the disease. Besides the contagious diseases nature of the disease is consequence of this survey merely. Medical Anthropological therefore has ever greatly helped to the development of the vaccinum and it has besides helped the scientific discipline in many ways. Without understanding the forms of the life manner of people it really hard to reason on what could hold really caused the disease and therefore happening the remedy for it. Decision Polio was really dangerousdiseases. Many people have suffered due to this disease. We should be greatly grateful to World Health Organization and their enterprise on GPEI, which has lessening the per centum of infantile paralysis to 99 % . Soon it will fall in the list of disease like Small Pox who happening is zero in universes. Plants Cited ( 1916, 6 17 ) . Retrieved April 20, 2014, from New York City Polio Epidemic: hypertext transfer protocol: //www.historyofvaccines.org/content/timelines/polio First U.S. Polio Epidemic. ( n.d. ) . Retrieved April 20, 2014, from hypertext transfer protocol: //www.historyofvaccines.org/content/timelines/polio History of infantile paralysis. ( n.d. ) . Retrieved April 20, 2014, from hypertext transfer protocol: //www.polioeradication.org/Polioandprevention/Historyofpolio.aspx History of Polio. ( n.d. ) . Retrieved April 20, 2014, from hypertext transfer protocol: //www.historyofvaccines.org/content/timelines/polio Poliomyelitis. ( n.d. ) . Retrieved April 27, 2014, from hypertext transfer protocol: //chealth.canoe.ca/condition_info_details.asp? disease_id=314 Poliomyelitis. ( n.d. ) . Retrieved April 21, 2014, from hypertext transfer protocol: //www.who.int/mediacentre/factsheets/fs114/en/ Anthropology Research Paper on Polio – AmandeepRakkar How to cite Research Paper on Polio, Essay examples

Friday, May 1, 2020

Marketing Management for Hospitality - Free Sample to Students

Question: Discuss about the Marketing Management for Hospitality Industry. Answer: Introduction: Hospitality industry entails the business of providing catering, lodging, and entertainment services to customers to satisfy their needs and wants with the main aim of obtaining profits (MacInnis, 2012). This industry is supported by the foundation of strong primary principles, backed by tourism generating infrastructure since hospitality is the key virtue for any industry to attain its set goals and objectives. Hoteliers need to focus on the consumer decision - making models to acquire all the information pertaining the consumers' complaints and recommendations and thus come up with suitable resolutions that will enable them to retain their existing customers as well as encouraging the potential ones to enter the industry. Marketing strategies by hotels should be set with the main aim of matching the desires of their customers, as obtained from the analysis of the models (Tseng Hung, 2014). Consumer decision making model, consists the analysis of how users identify their needs, gather information, assess possibilities and finally conclude to a buying decision. The choices consumers make towards different products can be driven by economic, environmental or psychological factors. With reference from the hospitality industry in Australia, there are five stages involved in consumer decision-making process which starts before the actual purchase of goods and services is done, they include: need recognition, information search, and evaluation of alternatives, purchase decision and purchase evaluation. In the case where the consumers often make more purchases, the process repeats itself since a satisfied customer will always come again and again. Although consumers are the key decision makers, due to the inability to predict the future regarding costs and also obtaining information in the present, their choices are limited such that they can only be bounded rationally. Consumers are motivated to purchase products from the same supplier if they were previously satisfied with the same goods and services. Need or desire is the primary driving force or motivation factor behind every consumption. All consumers share common need structures, but distinct specific wants differentiate them according to their cultural, social and economic perceptions. Customers automatically make their purchases from the marketer or seller who represents the figures and values according to their expectations, provides the requirements and the experience needed by the consumer and finally availing the goods and services which most attract the customers. Hoteliers need to always examine and evaluate their customer views before bringing anything new to the market. Different participants influence the decision making of a consumer when purchasing a good. They are known as the decision-making units. They include the initiator, user, influencer, decider, approvers, and purchasers. The buyer may not necessarily be the user of the commodity, for example, in the case where a child (initiator) needs to buy a chocolate and is accompanied by his father and mother, he will first tell the mother (influencer) who will transmit it to the father (decider) who may decline or approve the request and purchase the chocolate. Hoteliers must be in a position to identify who their customers are so as to adequately maintain and retain them as well as encouraging the potential ones in their business venture. Consumers make purchasing decisions from observing several aspects in the market (Al-Tarawneh, 2012). They first behave differently after purchasing goods and services, and this is known as the consumer post-purchase behavior.' Customers will automatically form certain expectations for a product, just immediately after purchasing it and before the actual consumption. They still evaluate it during and after actual use and the results, reality, and perceptions acquired from these evaluations act as the determinant factors which highly depend on whether to purchase the product again or not. Influences from the external environments may also affect the decisions consumers arrive at before purchasing the products. These controls help to give manipulations to the way different users conclude to their investment decisions. They include; group influences which may involve family and friends, product class influences involving the upper, middle, working and lower classes, and finally the situational influences. For marketers to acquire maximum customers possible, they need to put into account an analysis of marketing decisions focusing on different consumer dimensions. After the marketers fully analyze the consumer decision-making model, they are now left with the obligation to carry out market segmentation to reach their customers from different geographic areas appropriately. This entails the division of a market into small units which have similar characteristics within each of the segment and different characteristics between layers, and it involves four different variables namely; geographical, demographic, socio economic and behavioral variables. Requirements for effective segmentation include the substantiality, durability, actionability, differentiability, measurability and accessibility of the market segment. In the side of marketers, proper market segmentation helps them to avoid unprofitable markets, abstain from competitive markets and also enables them to utilize the readily available resources adequately (Abbasi, Bigham, Sarencheh, 2011). It also helps in gaining the ability to get a clear understanding of a particular market and im proved future consumer behavior predictions. An example of market segmentation in Australia where the favored destinations with the best experiences are Kakadu, Arnhem Land, the Olgas, the Kimberleys, Noosa, Port Douglas and the Flinders Ranges. Consumers behave differently to different markets as it only matters with how the marketers present their adverts to them, and the level of persuasion the consumers get from the marketers. There are four types of organizational markets which always have high impacts and influence of the decisions made by the consumers towards the purchase of particular products. One of them is the producer market which involves the purchase of goods with the aim of transforming them into finished goods, the reseller markets buy to resell specifically to get profits, for instance supermarkets. The third one is the government market which involves buying goods that are used to serve the public. Foe instances, road construction and finally, the institutional markets which require non governmental organizations which purchase goods for charity purposes such as the World Vision Program. Consumers' decisions are accompanied by various risks. It mostly depends on how hazardous users see objects, their perceptions, attitudes and the ability and willingness to tolerate the risk. One of the major risks is that one cannot first get the taste of a good or experience the comfort of a service before the actual purchase (Zhang, Ji, Wang, Chen, 2016). Risk perceptions are defined as an evaluated association of three likelihoods which include; winning, losing and receiving nothing. Risk perceptions can be addressed in two different forms, the first one being the multidimensional view where a consumer will fear to purchase an individual product due to lack of detailed knowledge pertaining it. For instance, a customer will hardly be convinced enough to buy a product they have never used before. Here comes the duty of the marketer who should make sure that the consumer is entirely confident that the product is good and of no harm to them. The second form is that of examining the perceived readiness of a risk in monetary grounds (Carroll Guzmn, 2013). Financial impacts will always have greater losses that the profits. Risk judgment thus becomes something of great importance when it comes to matters concerning decision making. Most of the consumers, for instance from Australia use information delivered from the internet which in some case brings challenges to marketers (Tarrell, et al., 2013). Bearing in mind that organizations depend on the information and analysis they obtain from consumer decision making models; marketers make use of integrated marketing communications (IMC), which is defined as a plan of techniques and approaches through which enterprises do executions by fascinating, working for, and undertaking communications with consumers and other parties (Kordnejad, 2014). In the case of advertisements and direct involvements with the media for publicity purposes, most of the marketers opt for online promotions to capture a greater number of audience and influence their experiences and perceptions since the world has already changed to a digital era. Hoteliers acquire full knowledge of their business strengths and weaknesses from their customer views, remarks, and feedbacks. They also get a chance to master the sections where they need to improve as well as noticing where they have done excellently. Proper satisfaction with services, however, is determined by consumer's experience. The quality of the service can only be assessed after the actual consumption is made (Opitz, Krp, Kolbe, 2014)). For the case of hotels, the customer only gets a full assessment of the service e.g. The infrastructure was given, sanitation of the rooms and the hospitality of the workers only after checking in. Excellent marketing communication by hoteliers creates images and insights into the service experience, in the mind of a potential consumer even before physically experiencing the services. Inability by a firm to perform its duties well results to the poor satisfaction of the customers, and the possible outcome from the consumers includes negativ e word of mouth, customers switch to another place where their needs and wants are fully taken care of. Consideration of the consumer decision-making models significantly increases the functions and characters undertaken by the marketers in the process of service marketing, noting that a good customer management is a very vital principle of service marketing (Tseng Hung, 2014). Consumer decision-making model doesnt only help marketers in consumer evaluation but helps the consumers also in their succeeding characteristics and the way they act. For instance, in Australia, most of the records of hotel complaints were seen to relate to the issues associated with the employees in hotels and the status of the physical facilities. In conclusion, the consumer decision-making model analysis is the determinant factor of any firm that wishes to run operations smoothly as well as fully satisfying customers. Business managers need to recognize their roles and obligations to study and fully analyze what their customers need to get satisfied. 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